Remembering those complex and easily forgotten passwords for your Amazon account may soon become a thing of the past. Amazon, the retail giant, is introducing passkey support for logging into your account through a web browser or mobile app. With this innovative feature, you can create a unique passkey that leverages the biometric unlock capabilities of your mobile device, not only making your account more secure but also, if your phone is nearby, speeding up the login process.
Embracing Passkeys:
Amazon’s move to incorporate passkeys into its login process follows in the footsteps of tech titans like Google, which recently made passkey support the default for its apps. Many other prominent companies, including PayPal, Apple, Kayak, and Adobe, have already adopted this system. The beauty of passkeys is their simplicity: all you need is your mobile phone. Passkeys rely on the same biometric authentication methods, such as facial recognition or fingerprint scanning, found on your device to verify your identity when accessing websites or apps.
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A Safer Alternative:
Passkeys offer enhanced security compared to traditional passwords. They are also less vulnerable to phishing attacks than one-time codes sent via text messages. According to Dave Treadwell, senior vice president of e-commerce at Amazon, this innovation is all about offering customers both convenience and security in their Amazon experience. While passwords will still have a place in the foreseeable future, this marks a significant stride toward a more secure and passwordless internet.
Setting Up Your Amazon Passkey:
Setting up a passkey on Amazon is a straightforward process. Simply log in to your Amazon account on the web or via the iOS app. Then, navigate to “Your Account,” select “Login & Security,” and click “Set up” next to Passkeys. Step-by-step directions will guide you through the setup process. Once your passkey is in place, you can use it on supported devices and browsers, simplifying your computer login.
Availability and Future Plans:
Amazon has made passkey support available today on the web, with plans to gradually roll it out to the iOS Amazon shopping app. Android app support for passkeys is on the horizon, promising a comprehensive, secure, and user-friendly login experience for Amazon users.